Construction supplier alliedaccess has celebrated the launch of its new identity and branding at an event designed to make the industry sit up and take notice.
alliedaccess, formerly known as Allied Scaffolding, has undertaken the rebranding exercise to reflect its changing business. Although scaffolding remains a key component of its integrated approach to safe access, mast climbers and hoists are now a significant part of alliedaccess’ portfolio. With an increasing number of clients choosing a combined approach, and more complex projects demanding a mix of solutions, alliedaccess is ideally placed to offer a responsive, efficient and reliable service.
Although the business has the important message of its service and rebrand to communicate, its message to attendees of the launch event included something the company believes critically important – safety.
Inviting Jason Anker as their keynote was a bold move. Anker is a riveting speaker, but his message could not be said to be uplifting. Confined to a wheelchair after a construction site fall, Anker’s mission is to raise awareness and to help prevent what happened to him happening to anyone else.
Of course, any launch event needs its light-hearted moments, and they were amply provided by Barrie McDermott, Rugby legend and Sky Sports presenter, who entertained guests with his trademark blend of insight and entertainment.
Pete Ferris, alliedaccess’ Commercial Director said, “Our new identity is bigger, brighter and bolder, reflecting the business we are now and the business we’re going to be. The launch event was a great success and it was fantastic to see many of our clients attend. For some, it was the first time they had heard about our humble origins. We’ve changed a lot since the early days back in the 1980s, and we’ll continue changing to meet the needs of our clients.”
alliedaccess is based in the North West with clients across all sectors of construction and is dedicated to the delivery of combined access solutions, on time, on budget and to industry-leading standards.